Adelaide may be the smallest city in Australia, population numbering around 2 million, but this doesn’t disqualify it from being a great place to go shopping. In most of my visits, I’ve noticed how fashion on its streets accommodated global trends, translating them into a style that they can call their own. This is probably due to the fact that, on top of the major global brands, there are quite a number of Australian fashion brands available to the local fashionista. That said, the local fashion oligarchy surely reflects just how big a role the fashion industry plays.
As a tourist and an avid shopper, I was fortunate enough to have been able to sample what the place had to offer; having enjoyed price reductions and other sale events during the length of my stay. It’s true that you really just have to know when and where to shop in order to maximise your shopping budget. I did say I was a tourist, yes? I have to practice some form of frugality somehow.
Listed below are some of the great places I’ve found which offers individuals a unique shopping experience. Hopefully, they’ll serve as a helpful take off points to your own shopping journey.
At the top of my list is Harbour Town. It’s the best place to shop, if you’re looking to spend as low as AUD$5 per item. Harbour Town is the premier destination to shop the outlets. It’s here you can find brands, both local and global, offering selections in apparel, footwear, accessories, bags, beauty, jewellery, and even homewares at very low prices.
Harbour Town is located at 727 Tapleys Hill Road, West Beach, South Australia.
Next up is Rundle Mall. A trip to Adelaide won’t be complete if you don’t walk the stretch of this pedestrian street shopping mall. On it are three (3) major department stores: Myer, David Jones, and Harris Scarfe, plus around 800 specialty stores, 160 of which deals in fashion. Here you’ll find most of the major global brands like: FCUK, Nine West, Max Mara, Converse; and unique specialty stores like Kookai and House of Obrigada.
Rundle Mall is located at the heart of the city, between King William Street and Pulteney Street.
Another is a trip to the Central Market. This is for the off-beat and hippie shopping experience. I wish I can remember the names of the shops but exploring the place is part of the whole experience. You may find quaint shops selling items that may suit your quirky taste. I reckon every trip to the place will pave the way to define who you are as a shopper. It’ll depend on your unique personal style. I do love this Asian boutique that sells ultra fabulous shoes. They come with a hefty price tag, though. Ouch.
Central Market is located at the heart of the CBD. It’s accessible by tram (Victoria Square stop), the free Adelaide Connector bus, and Adelaide Metro for bus or trains.
Rundle Street is one of my favourite places to hang out whenever I’m in the city. Not only does it boast of numerous places to wine and dine, it’s a fabulous place to gallyvant; exploring nooks and crannies (side streets) in the hopes of a fantastic fashion find. It is, after all, known to foster most of the up and coming local designers. If you’re an adventurous sort of a shopper, walking the length of this street will fill your heart with stylish joy, even when you’d end up empty handed. Oftentimes, the window shopping experience in itself is enough. Must see shops are: (on Rundle Street) Birdcage, (off Rundle Street) Varron Avenue, Ebenezer Place, and Union Street. And, btw, they have the Rundle Street Market, a mecca for great fashion finds, from 9am to 4pm every Sunday.
Rundle Street is located at the East End of the CBD; adjoining the southern end of Rundle Mall.
Glenelg is known for being one of the busiest bay areas in South Australia. It’s home to the Beach House, numerous pubs and restos, and, of course, the beach. However, the place also caters to beach-loving fashionistas. Who ever said that you can’t shop and go the the beach, too, yes? Yes, and that’s one of the bigger reasons why I love the place. It doesn’t hurt that I found a boutique that offer items at a bargain all year round! I’m talking about Sparkles. Brands offered by the store are: Filo, Forever Ebony, and Spicy Sugar. Of course, there are other quaint little shops on (and off) Jetty Road. This is a place that every shopper should explore in leisure!
All you need to remember is Jetty Road. But if you need more information on how to get to Glenelg, feel free to get them here.
There are other places to shop, of course. Shopping malls are scattered around numerous suburbs like Marion Shopping Centre, Westfield in West Lakes, and Tea Tree Plaza, to name a few. However, I reckon what makes a shopping experience unique to the place you maybe visiting are places you can shop that are off the vicinity of malls, save the ones that offers a different experience like Rundle Mall. This reminds me ou can also visit places like The Parade in Norwood, which offers a good — definitely, off-mall — shopping experience.
Listing of brands and stores available in (and some unique to) Australia:
Cue Clothing
Esprit Australia
Witchery
Valleygirl Fashions
Sportsgirl Australia
Portmans
Diva Accessories
Ultimate Factory Outlet Shop
Marcs
Brown Sugar Clothing
General Pants
Jay Jays
SABA
Ojay
Just Jeans Australia
David Lawrence
Wittner Shoes
Jeanswest
Zimmermann
JAG Australia
Colorado Group Ltd
Billabong
Collette Dinnigan
Lushous Clothing
My Cat Walk
Zip Fashion
Wicked Weasel Bikinis
Vamp Swimwear
Cotton On Australia
Route66
Noni B
Fluid Surf
Kokum Designs
Rivers Australia
Vicky Mar Fashions
Ugg Boots
Sue Rice Swimwear Australia
BeachHouse Creations
Herringbone
z3 kids clothes
PuddleBeach Children’s Clothing
CottonWool
2Roads Australia
Knitwit
YazKids Childrens Clothes
Wee Bee Kidz
Lisa’s Lacies
Baubridge & Kay
Aussie Bush Hats & Oilskins
Henry Buck’s Menswear
Walkabout Australia
Some of these brands/stores are available in Adelaide, while others are found in Melbourne, Sydney, Perth, Alice Springs, Canberra, and Brisbane.
Special side notes, particularly the best time to shop, are to take advantage of the Boxing Day (day after Christmas), end of season and mid-season sale events that are sure to be scheduled in major shopping districts in specified periods in a year. You will definitely enjoy fantastic deals on a wide selection of fashionable items. It’s also good to take note of the shops that have a steady sale rack available year round, i.e. Sparkles and Wittner Shoes.
So, put on your best shopping outfit, together with a pair of comfortable shoes (you wouldn’t want to tire yourself out with all the walking), and head off to Adelaide for a shopping trip that can go down in the books. It can be well-worth the trip!
Happy shopping!
Photos © 2009 Sasha Manuel


Some useful reminders when looking for a house to buy or rent.
Caffé Primo is probably one of the biggest café franchises in Adelaide. Without much knowledge on how the restaurant franchising works for this particular chain, a handful of bad experiences in a different location put me off the eating at Cafe Primo for a long time.
This food lover and businessman showed a lot of passion for his work and his ownership of this Primo branch in the upscale suburb of Norwood. Looking at the place’s decor and layout, you can see that a lot of thought has been put in to its presentation.


